Side Hustle Spark 242: What you/your boss needs YOU to know about copywriting

CLICK THE SCREENSHOT FOR A 45-SECOND TOUR

Bravo to writer Gabe Arnold for generating this helpful resource for side hustlers who are working on their own copywriting skills–whether emails, blogs, or other promotional content.

Some other titles not shown in the video:

10 Quick Tips To Improve Your Copywriting Skills

Do You Know What’s Right? 10 Wrong Answers to Common Copywriting Questions

Five Laws Widely Accepted in the Copywriting Industry

Side Hustle Spark 202: A second pair of editing eyes before you publish that post

Take a look at the 90-second demo of the Hemingway App, a convenient online tool to sharpen your customer communications before you post them. [Yeeesh, I’m going to run that sentence through the Hemingway App and see what it says. Results below.]

Benefit: Hemingway’s feedback sends you back to your copy to at least question his judgement. Can’t go wrong!

Plus, when you’re done, you can reward yourself with a trip to Paris or Cuba and retrace some of his haunts…okay, maybe not such a good idea.

There is also a $20 desktop version.

Happy writing.


Side Hustle Spark 201: Sharpen your blog posts with Copyblogger’s checklist

More quality content from Copyblogger and Stefanie Flaxman.

Here is the link to the one-minute video curation. The image above is also linked.

It’s meant to give you an overview of the checklist items, but I encourage you to hit that ‘pause’ button to read the entire post.

Why no audio? I’m figuring if you’re looking at this on your phone in a public setting, you may not want to mess with volume controls. And the writer’s words do just fine without my commentary.

Why not just click to the post? Absolutely, but some folks might just want the device to guide them through the content.

This post raised plenty of points to explore and clarify. I have to better understand ‘featured images’ and the ‘more’ tag.

Hope this gives you a little help as you create your own content.

This content works for folks in all stages of their side hustles, so, by all means, pass this along.


Side Hustle Spark 183: Blather on…(with a purpose)

CLICK ABOVE FOR A 45-SECOND LOOK AT THE PROCESS.

More advice from Drayton Bird.

Choose long copy over short copy.

I have seen this advice for years. (And yet, Side Hustle Curator, your posts don’t show it…)

It seems counterintuitive considering many readers’ harried pace and scattered attention.

Some of Drayton’s theories why:

  • Some customers just like to read.
  • The longer the copy, the more ‘triggers’ you the writer can include.
  • Because many readers’ attention bounces around, the longer the copy, the better the chance at least a portion of your copy will resonate.
  • Length of copy suggests ‘importance’ to some folks.

What to include in your long post?

Drayton says ‘story’ and ‘repetition’.

Check out his proposed ‘outline for an effective long fundraising message‘: [Seems this applies to product or service sales, as well.]

  • Introduction: Why I’m writing to you.
  • Ask.
  • Why your gift is so important today.
  • Ask.
  • How much impact your gift will have.
  • Ask.
  • Story that demonstrates the need.
  • Ask.
  • Remind the donor of his values and connection with the cause.
  • Ask.
  • Another story.
  • Ask.
  • Help the donor visualize what will happen when she gives.
  • Ask.
  • Conclusion: Thank the donor for caring. Ask again.

Here’s the link to sign up for his emails. Pretty sure you won’t be disappointed–funny and informative stuff.

Also, consider signing up for “Drayton’s 51 free helpful marketing ideas – all proven and easy to implement.”

From Drayton: “You’ll find all of them cost nothing or very little to do.

And I’ll wager if you try just three of them, you’ll see why they are so popular.”

Note: There’s no affiliation with the site. Just wanting to share good stuff.

Side Hustle Spark 182: Avoid flatulent puffery.

I love that term.
Gotta say, Drayton Bird doesn’t just know copywriting. He knows marketing. And he knows straight talk. 

Here is a Drayton post I enjoyed recently. He teaches a few writing/marketing lessons as he hammers away at some failed email copy strategies. Fun stuff. You’ll find the term (borrowed from advertising legend David Ogilvy) ‘flatulent puffery’ inside the post.

Here’s the link to sign up for his emails. Pretty sure you won’t be disappointed–funny and informative stuff.

Also, consider signing up for “Drayton’s 51 free helpful marketing ideas – all proven and easy to implement.”

From Drayton: “You’ll find all of them cost nothing or very little to do.

And I’ll wager if you try just three of them, you’ll see why they are so popular.”